Kate's ONU Blog

When working on the different sections of the social media marketing simulator one of the different kinds of advertisements that were available to post on the various platforms were employee testimonies on the company’s different products. These advertisement choices confused me. Why would an employee waste their time supporting the product they are around every single day? The only reason I could think of is that the bosses of the employees offered extra pay for participating in those kinds of advertisements. Chapter 15 of “Essentials of Social Media Marketing” discussed employee advocacy. How I read it was that businesses were trying to take advantage of their employees without seeming like they were taking advantage of their employees. The statistics the textbook presented about how the company benefits from employee backed content did not seem that significant. For example Section 2 of the chapter states, “customers referred by an advocate have a 37% higher retention rate.” Addit

A lot of creators I watch on YouTube get sponsors from time to time. They are certainly not like a big creator like Mr. Beast who dedicates two minutes of his videos to advertise a stupid child brained mobile game. The company that I have seen advertised the most is Honey and Nord VPN. Honey is basically a coupon hub and Nord VPN helps you watch videos on your devices kind of illegally. I skip over these ads as much as possible so you can understand why I am giving you such a terrible explanation. Advertising a product did not just come as a short segment in the middle of a video. One of my favorite creators made an entire video that was advertising the Google Pixel phone. He did say that his video was sponsored by the phone but that only lasted a few seconds and was in the beginning. The video he created was about analog horror and how something like it could be made in this time period with this technology and still be scary. The technology of choice was the Google Pixel phone. He sh

(This was written on the Monday returning from Thanksgiving break) My Thanksgiving break was uneventful and sadly lacking in productivity. I was supposed to finished three big assignments and only got one part of one of the assignments done. My focus was on two school events I planned on participating in this week. This is my final year at ONU and I plan to leave with as little regrets as possible. The first event is on Wednesday. It is the talent show. I adore public and performative speaking. This event was the perfect time to take advantage to do the only form of public speaking I had left: stand up comedy. I am humiliated to say this is the second most daunting public speaking form I have done. The greatest and the most poor job I have done was open microphone poetry reading. I compared my abilities to my classmates here at ONU and the other older writers sitting around me. I cannot speak quickly this time. I get ten minutes. Going to a comedy club over Thanksgiving break helped

Before fully reading Chapter 13 of “Essentials of Social Media Marketing” I could not separate what and advertisement campaign was to actively advertising on platforms. I guess I was a little confused. I have to admit that I still am. Advertisement campaigns use the AIDA funneling model. AIDA stands for Attention, Interest, Desire and Action. This model is a guide for businesses to successfully increase reach and engagement with their various products. By getting the attention of a potential customer, the campaign encourages the potential customer to get curious about the business or product. The hope of the business is to lure potential customers to take action in supporting their business in some way that increases the business’ income. When choosing the type of advertising campaign social media offers more creative and diverse options. The businesses can create contests that would not work if advertised on a newsletter or some other physical form of advertisement. The businesses

Just as the cold winds come in the fall, winter is approaching Ohio Northern University. In my opinion, snowing before Thanksgiving is horrible. Even though the snow is not completely sticking to the ground it is annoying to see the snow on the rooftops. The snow started before Thanksgiving break. That meant I did not have the proper jackets and pants to combat the snow. My short socks make my legs cold no matter now much I layer my pants. I have to bury my hands in the sleeves of my coat since I do not have gloves and the warmest coat I have is meant for fall weather. For once I really want to go home on a break where I am focusing on getting school work done. Getting my food from WOW back to my apartment is a struggle too. If you are not familiar, the cups given in WOW are plain plastic. Between my sweat of walking so fast and the cold weather, my hands started to stick to the cup as I was walking back. My hands hurt so much after the trip that it was hard to pick up and eat my foo

In one of my posts I discussed Duo authentication. In the post I mentioned that there are inconveniences in this method of cyber security. The sentiment regarding Duo is fairly agreed upon. Many people have questioned if there are alternative methods to keep Ohio Northern University accounts safe. That is why I would like to discuss an email sent by a member of ONU’s Student Senate on November 9 th at 11:09am. I believe this email is a wonderful example of poor thought and execution when sending an email about a sensitive topic. The subject line of the email is "Are You Tired of Using Your Phone to Log in to Duo??" I could see how the student may be trying to convey relatability and get attention. The word "tired" and adding two question marks is odd. Is this email truly going to be a professional suggestion? I do not believe concerned students are simply "tired" of using Duo.  The student sending the email states the reason for Duo that I was hesitan