My Instagram home feed showing unwanted posts based on who I follow |
In Chapter 5 of "Essentials of Social Media Marketing" Section 7 discusses the Instagram algorithm. The Instagram algorithm is always changing. As a casual Instagram user those changes tend not to bother me. However, a fairly recent change in the algorithm has changed the interaction with creators that I follow. When it comes to my Instagram’s home page feed, the first posts to appear are not from creators that I follow. The first posts are labeled “since you liked a video from [a creator I follow]” and show posts that I am not even interested in. Some of these posts can be unpleasant and ruin my Instagram experience overall. It takes several amounts of scrolling to finally find a post from a creator I follow which includes the trouble of scrolling past advertisements. Trying to find the posts I want to see daily increases my annoyance with advertisements.
I learned from a creator that I follow that if I click “Instagram” in the top left corner of my screen and select “Following” then I can receive a home feed that only has posts from the creators that I follow. Going through all of this trouble just to enjoy a social media platform and support the creators that I follow makes me not want to use Instagram often.
When I do open Instagram, I now tend
to go through the Instagram Stories of the people that I follow to see what
projects they are working on along with some funny pictures or videos that they
are sharing to only their Instagram Story. Going through Instagram Stories
still has advertisements in between accounts. Since I have my Instagram account
as private and limited to personalization as possible, the advertisements I receive
are geared to a general audience of adult women. These advertisements include
makeup products, technology enhancers, and alcoholic drinks. Since they are on
Instagram Stories, the advertisements take only a second to pass as opposed to advertisements
on a feed where the user would be looking at the post for as long as it takes
for them to scroll past it.
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